What the Tobacco Industry Really Thinks...

  • A cigarette for the beginner is a symbolic act. I am no longer my mothes child Im tough Im an adventurer Im not square ..... as the force of the psychological symbolism subsides the pharmacological effects take over to sustain the habit
  • Todays teen-ager is tomorrows potential regular customer. . . The smoking patterns of teen-agers are particularly important to Philip Morris. . .
  • We don't smoke that s**t we just sell it. We reserve the right to smoke for the young, the poor the black and the stupid
  • [Brown & Williamson] will not support a youth smoking program which discourages young people from smoking.

  • Attract young smokers to replace the older ones who were dying or quitting…I was part of a scam selling an image to young boys. My job was to get half a million kids to smoke by 1995.

  • The ability to attract new smokers and develop them into a young adult franchise is key to brand development.
  • They represent tomorrows cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years.
  • Advice given by Chief Executive of BAT to his children - I said to them I would advise you not to smoke. But if you want to smoke it is your affair. It is not good for you. You are better off not smoking... He also admitted that he abstains from smoking cigarettes himself for health reasons I think there are health risks attached to smoking.
  • I'm a scientist who says: It's about time they quit this charade. I'm sick and tired of the way they distort and ignore the science. It's time for them to tell the truth...They had a responsibility early on to tell what their own researchers were finding out. Instead, they ignored it and made a mockery of it. I think it's time for the tobacco industry to say: This stuff kills people. We know that. Smoke at your own risk