Duncan Bannatyne (BBC's Dragons Den) become QUIT's UK Childrens Champion and launched an appeal to raise £500,000 for the charity's youth programme, QUIT Because.

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“450 kids start smoking every day in the UK so when QUIT asked for my support I knew it was important to help. QUIT Because makes a real difference to the lives of the children it reaches explains” Duncan.

QUIT Because helps children and young people to make an informed choice about smoking using a multi-media approach. QUIT are looking to secure £500,000 from a range of funders to provide national coverage with our Youth Presenters who give age specific presentations and run youth stop smoking groups. QUIT Because uses fun and innovative techniques to inform 8 to 18 year olds about the reality of smoking and include hard to reach groups such as young offenders units and those excluded from school.

The Youth to Youth Quitline is what kids have told us what they want. A training programme for 16 to 18 year olds will give them life skills and a peer mentoring certificate that will increase their chances of getting a job or continuing in education.

QUIT's Head of Youth, Anne Schulthess said We are always looking for more cutting-edge ways to engage with young people on smoking. Original projects like our new Street Dance programme would not be possible without the help of outside funders. If we had a larger team of youth presenters we could do more fun projects like these and reach even more young people.

QUIT Because provides ongoing support to young people via www.quitbecause.org.uk Quitline 0800 00 22 00 and email stopsmoking@quit.org.uk

QUIT Because is supported by leading experts in the field including Cancer Tsar Mike Richards and the Childrens Commissioner Professor Al Ainsley-Green.

Duncan started his new role on Wednesday January 21st when an official announcement was made at a Quit Because event at The House of Lords. The event was supported by Pfizer..

For photos, case studies and interviews please contact Glyn McIntosh 0207 553 3266 or 07958795199 (out of hours)or Kate Spicer 0207 553 3267

For details about Duncan Bannatyne please contact Stuart Skinner on 0207 0251 353.



Quit Because is bringing a new street dance project to both London and Birmingham in 2009 . Keep checking the website to find out more !


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